14 Jun The True Cost of Bad Advertising Practices
Brand awareness and advertising is an ongoing cost that needs to bring in a healthy return campaign after campaign. It needs to be a mixture of several mediums, from online to an eye-catching print sign. Your branding must be strong, it needs to be memorable, and above all else it must leave a positive impact.
Dodgy Advertising Practices Can Backfire Terribly
In general, there are three costs associated with bad advertising practices.
1. Financial Cost
Bad advertising is still advertising, which means you need to pay upfront for the branding, materials, and ad space. Without a return on this investment that money has gone down the drain.
2. Loss in Sales
A successful ad brings in customers, a bad ad can turn people away.
3. Loss in Reputation
Go too far and you can become the target of the media, meaning you not only lose sales, but customers will and can boycott you.
Top Bad Advertising Practices
Top branding mistakes to avoid when investing in print signage, professional branding, or in digital advertising include:
Misleading advertising is dangerous and could open your company up to legal ramifications.
Offensive advertising can get people looking at your advertisements in no time, but are a huge risk. In some cases, your ad can be offensive to one demographic but championed by another. In other cases everyone finds your advertisement offensive or degrading, and you lose customers by the masses.
Harmful advertising goes one step further than offensive advertising. Harmful advertising has real-word consequences and can even go so far as to ruin someone’s life. Not only can this ruin your company’s reputation, but it could also open you up to accusations of libel or hate speech.
The last bad advertising practice is the most common of all: being boring. If no one looks or pays attention to your advertisement, then you won’t get the ROI or increase in revenue you are looking for.
Also Read Now: HOW PRINT MEDIA INCREASES BRAND LOYALTY
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Good advertising uses a mixture of print and digital to get the message and company out there. Make sure that your branding reflects your values and appeals to your customers, and build a friendly company people will love. Chat to us today to find out more about how we can ensure that your branding strategy hits all the right notes.