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So much more than just a company’s name or logo, building a brand is all about creating a name that leaves a mark on the public or has a voice that resonates with people and encapsulates a company’s vision. 3 Marketing Tactics for an Impactful Branding...

Your business is using outdoor signage and branding, right? Be it signage at your business location, informational signage, persuasive signage, promotional signs and branding, if you are not leveraging outdoor signage as an aspect of your marketing then you should certainly consider doing so. Whether...

Marketing your brand holistically is a significant factor in ensuring the success of your campaigns and business. Holistic and integrated marketing uses brand awareness in the online and offline spheres, since this is where your audience hangs out. This will include print in the form...

All branding efforts begin with introspection. What type of brand are you, modern or traditional? Who is your target audience, primarily men or women; young or old? Once these questions have been answered, you can begin to develop your brand voice. A brand is your...

Valentine’s Day is a major unofficial holiday for retail and service-based businesses, as people attempt to express their love for their significant other or loved ones. During this time, brands develop marketing campaigns to appeal to those audiences and sometimes fall terribly short, leaving them...

Think of the last time you popped into the shops to get milk. While you were standing in the queue, something bright caught your eye, and then another, and before you knew it, you had 11 items in your basket when you reached the checkout...

With year-end fast approaching and the festive season with it, many businesses will be struggling to come up with ways to show their appreciation for their staff. Luckily, we have put together a great list of creative branded corporate gift ideas to inspire the spirit...

Everyone knows the importance of good branding by now, but do they know how to achieve it effectively? With the help of a professional branding company, you can creative unique and unconventional signage that attracts customers and propagates your brand identity. Old, tired signage ideas...

Boosting your brand is a never-ending exercise that – when done right – goes a long way towards increasing your revenue and broadening the horizons of your business. Paid advertising is still a necessity, but we have found that a lot of traction can be...

Branding is the most important element when creating and maintaining your business and achieving long term success. Essentially, a brand is the general perception in a person’s mind of a product, service, experience or organisation. This means that your brand needs to be so attention-grabbing...