25 Oct Budget-Friendly Branding for Small Business
Branding is the most important element when creating and maintaining your business and achieving long term success. Essentially, a brand is the general perception in a person’s mind of a product, service, experience or organisation. This means that your brand needs to be so attention-grabbing that it becomes cemented in the mind of your audience! We want to help you achieve that with these budget-friendly branding for small business tips!
Figure Out Your Brand Identity
Given that a brand is a person’s perception of your business and what you offer, it is important to define your brand with a name, logo, and clear service offering so that your audience knows what you offer and who you are. Tell your audience what makes you different – are you organic, plastic free, most competitively priced, longest guarantee?
Next, define who your average customer is, and how best you can market to them. For example, a woman in her 30s living in the Kloof will respond to vastly different branding than a mature man living in Pinetown.
The more customers know what to expect from you, and feel they identify with your branding and brand message, the more they will trust you and be loyal to you.
Expose Your Brand to the Masses
With your brand solidified, the next step is to leverage social media, branding solutions and branded products to gain traction and encourage customers to visit your physical or online store. Social media is a mostly free way to advertise your business and build a follower base who receive regular branding messages from your company. This platform allows you to establish your business as an authority in your industry, particularly with regard to your Special ingredient we discussed earlier, such as price, value, longevity, experience etc.
Your physical store will need some eye-catching branding solutions, such as a banner to mark your front entrance and draw in customers, and other outdoor branding to attract passers-by and drivers, such as curvehead banners.
Another budget-friendly branding for small business idea is branded promotional items! Pens, t-shirts, notebooks, mugs, you name it and we can brand it. Pick items that are practical and useful to the recipients, so that they continue to use them and carry around a small advertisement for your business. Check out our branded products, here.
Nurture Every Customer
Every single customer has contributed to the success of your business, and as such should be treated like royalty! Good customer service in store is imperative, with smiles, politeness and helpfulness paramount. After-sale service also speaks to a business’s ethics and value of their clients: ensure that your clients can ask questions, bring their products in for assistance, and contact you for queries should they have any. This builds a lot of trust for your brand.
Once your brand is up and running, it is important to maintain consistency from your colours to fonts to brand message and values. Make sure that your branding material, be it Pop-Up Banners, A-Frame Banners or a Branded Gazebo. A recognisable and trustworthy brand is a successful one!
Check out the Dezzo Branding blog for more interesting and helpful articles about branding, marketing and business. Contact us to discuss your branding needs and budget and we will hook you up with fantastic branding solutions that suit your business.