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branding
The Travelling Salesman’s Branding Dictionary

Travelling sales reps are constantly on the road, driving along the many highways and byways of South Africa while promoting their company’s services or products wherever they stop over. These cross-country trips often take travelling salesmen to trade fairs, exhibitions and various other opportunities to...

Wallpaper Printing Ideas Your Business Will Love

More and more businesses around the world are covering their boring monotone walls with vibrant and engaging wallpaper printing solutions. Wallpaper printing is a multiphase process, which starts with a paper or fabric canvas in the desired size. The desired pattern or graphic is then...

Large Format Printing in South Africa

The printing of large banners and billboards has come a long way in the past few years, with bigger and brighter printing jobs catching the attention of people all over the world. Printing on a print roll width of between 45.72cm and 254cm is considered...

How to Plan an Exhibition Stand

If this is your first exhibition the idea of all the logistics of planning an exhibition stand may seem overwhelming. Take a deep breath! One event is not make or break. Each time you work to put your brand in the public eye it is...

Branding Your New Business

Building a business from the ground up is a challenge, as most new business owners will tell you. What many don’t realise is that the most crucial component of your new business is not your location; it’s not even your products or services – it’s...

Effective Promotional Shop Fitting Ideas

In these super competitive retail times, having a shop front that really sticks out and catches the attention of potential customers is more important than ever! Gone are the days when you could stick a branded sign above your doorway and paint your shop’s inner...

Outdoor Advertising: Promotional Triads

Most small to medium-size business owners will agree that, with today’s hyper-competitive marketplace, the age of branding and advertising complacency is over. The business that does the best is the one that gets their brand into the public eye in more ways than their competitors....

Parasols: Outdoor Advertising That Works

South Africa’s fine climate encourages locals and tourists alike to dine al fresco, engage in outdoor sports, head to the beach, or have a beer on a sunny terrace. Want branding products that will capitalise on our love of open spaces? Find out how Dezzo...

The Benefits of Branding Your Vehicles

A 2013 survey revealed a scary statistic regarding the amount of time South Africans spend on our nation’s highways and byways. If you live in one of our six major metropoles, you can expect to be stuck behind the wheel for a total of 84...

business branding
Six Common Branding Activities to Adopt

With everything that goes into setting up your own business, it is understandable that branding gets put on the backburner until the last minute. For many business owners, a holistic branding campaign is more of a ‘nice-to-have’ than a ‘must-have’, but a business without proper...