17 Nov 3 Tips for Branding Your Business in 2018
Another year has come and gone in what seems like the blink of an eye.
Most wholesalers, retailers and corporates will slowly but surely begin winding 2017 down in preparation for the year-end break.
Since we’re in the business of branding, we thought we’d shed some light on what the experts are suggesting for branding your business moving into 2018.
According to them, 2018 is going to be all about how your brand is able to create and nurture meaningful relationships with your various stakeholders.
In a nutshell: less emphasis on sales, more emphasis on solving customers’ problems.
Here’s how you’re going to do it…
1. Incorporate Video Branding
Is your brand utilising the immense power of video yet?
It should be!
Marketing experts predict that, by the end of 2018, over 50% of content consumed over social media will be video.
Before you go off and record yourself typing out a press release for 45 minutes, we’ve got a few video branding ideas you can try:
- Record your manufacturing process for a popular product you sell
- Record your employees undertaking a service you deliver
- Post fun videos of your office staff around special occasions (Easter, Christmas, Diwali, etc.
- Start a live video stream at a product launch to build hype and invite people to attend.
Be sure to record videos where a business branding element can be seen somewhere in the background, without overdoing it and making it look obvious.
2. Invest in Real Content
What’s real content?
We can define ‘real’ content as marketing or branding material that is both original and developed by you and your staff members.
Too many brands simply scour the internet for images, blogs and other marketing material, slap their logo onto it, and post it as their own – hoping that nobody will notice the duplication.
Not only is this bad for your brand image, but it’s also infringement of copyrights.
Invest in uber-creative copywriters, designers and photographers who are able to develop original, REAL content specially for your brand.
3. Nurture Your Brand Ambassadors
Branding your company vehicles will get you big brand exposure.
A 20 second advert on national television will get you HUGE brand exposure.
However, your biggest branding assets are actually the people around you. Think about it, if you’re treating your employees better than any of their previous employers, they’ll only have good things to say about you and your brand.
This positive brand association trickles down to your employees’ partners, friends and families, which in turn trickles down to the individuals they come into contact with.
There is no better branding than people telling people how great your brand is – period.
For more information on branding your business in 2018 – give Dezzo Branding a call today!